IS THE GLASS HALF FULL OR HALF EMPTY ?

THE BATA SHOES STORY :

                        This story perhaps holds one of the simplest yet most profound and important messages of all, for all of us.

At the end of the nineteenth century, just as colonial Africa was opening up as a market, all the manufactures of shoes in Victorian England sent their representatives to Africa to see if there might be an opportunity there for their wares.

All duly came back in time with the same answer.

"Nobody in Africa wears shoes. So, there is no market for our products there."

But the Bata representative came back saying, "Nobody in Africa wears shoes. So, there is a huge market for our products in Africa !"

And that's why signs promoting Bata appear all over Africa, even in the remotest of spots. It's why Bata's shoes are known as the Shoes of Africa.

MORAL: It's all about how we look at things and how we see them. It illustrates why being good at looking is a quality well worth cultivating.